The Homescapes ad included a video which showed three cartoon characters of a man, a woman, and a burglar, where pins were being pulled out in an attempt to unite the man and woman without meeting the burglar. The free-to-play games are both tile-matching types with an accompanying storyline for a simulation feature.īoth the Homescapes and Gardenscapes ads featured a problem-solving type of game, which are the mini-games included in the overall app. As the popularity of puzzle games is on the rise, there has been an increase in the number of mobile games that have used different ad videos to show mechanics they don’t use.United Kingdom – The Advertising Standards Authority (ASA) in the UK has banned two paid-for Facebook posts by developer Playrix for two of its video game apps, Homescapes and Gardenscapes, due to several complaints of the ads’ inaccurate representation. And shares the same gameplay concept, combining traditional match-3 mechanics with a storyline. Gardenscapes combines simulation elements and traditional match-three mechanics while Homescapes is a Gardenscapes spin-off. The ASA also mentioned that the ads should not be used again. ASA said that the ads showed the gameplay where players pull pins in a specific order to solve a puzzle but the actual games had totally different gameplay. Homescapes and Gardenscapes ads banned by ASA after they received formal complaints from seven users. This has come as a shock for Playrix, which recently became world’s second-biggest gaming company by mobile revenue, reported by AppAnnie. These games are Homescapes and Gardenscapes. In a recent development, the ads of two popular games from the Russia-based international developer Playrix have been banned by Advertising Standards Authority (ASA).
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